MANAGEMENT TEAM
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Ayse Kocak
Founder 

Ayse is a global executive leader in the healthcare industry. She and her team are passionate about delivering personalised anti-aging and longevity programs by awakening our body's innate ability to regenerate, rejuvenate and heal itself.

Ayse created PAAR to work with individuals who are in search of implementing lasting changes to improve their health, energy and vitality while transcending the set limits of longevity.

For the past 25 years, she has taken roles as a senior executive in the pharmaceutical, biotech and medical aesthetics industries and led product developments and launches that help to change millions of lives. She started her professional life in Pfizer and undertook leadership roles in healthcare, biotech, and wellness. While living in Mexico, she was named one of Mexico's most powerful Women in 2012 by CNN.

 

She has trained herself in complementary medicine, energy healing, kinesiology, and wellness coaching while living and working in 6 different countries around the world. Her guiding has encompassed a holistic and "inside-out" approach which begins with a multi-dimensional assessment leading to a personal plan development and ultimately transforming your life by incorporating the plan into your life.

After many years in different aspects of health, she is now bringing her passion into a reality through Paar: where latest scientific research, as well as the wisdom of the ancients, are used to meet the needs of your own body, mind, and soul and to manifest your greatest potential.

 

She believes our health, vitality, and longevity are the most worthwhile investments for ourselves and our families. Ayse invites you to achieve your personal optimal level of lifelong joyful wellness.

 
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Erica holds a BSc (Hons) in Human Nutrition from The University of Westminster and a Certificate in holistic health mentorship from Health Creation founder Dr Rosy Daniel, an expert who specialises in Integrative Healthcare. 

After graduation, Erica started her professional life in healthcare/pharmacy business managing prescription medicine and providing health and wellbeing/nutrition advice to patients, ran workshops and wrote articles about nutrition for online publications. 

Based on her over decade long experience in the healthcare industry, Erica diligently studied her patients' cases and accumulated deep knowledge in the field. 

Erica Vtoraja, 
Nutritionist/
Longevity Consultant

Lale Kose, MD
Marketing Advisor

Lale's career in medical marketing spans over 25 years.

 

She started her career at Pfizer Pharmaceuticals as a medical manager; then moved to medical communications and advertising in early 2000 by starting her medical communications agency providing medical marketing services to many global pharmaceutical companies.

In 2018 Lale's career took a turn towards clinics and private hospitals when Istanbul became an hub for high end medical services. She focused on digital marketing of private clinics that wanted international presence.

Combining her love of books and master in psychology, she also started a children's books publishing company, Minyon Books.

Lale lives in Istanbul with her husband, her 2 kids and her dog Tokyo; and travels occasionally.

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