Ayse Kocak
Founder & CEO

Ayse is a global executive leader in the healthcare industry. She and her team are passionate about delivering personalised anti-aging and longevity programs by awakening our body's innate ability to regenerate, rejuvenate and heal itself.

Ayse created PAAR to work with individuals who are in search of implementing lasting changes to improve their health, energy and vitality while transcending the set limits of longevity.

For the past 25 years, she has taken roles as a senior executive in the pharmaceutical, biotech and medical aesthetics industries and led product developments and launches that help to change millions of lives. She started her professional life in Pfizer and undertook leadership roles in healthcare, biotech, and wellness. While living in Mexico, she was named one of Mexico's most powerful Women in 2012 by CNN.


She has trained herself in complementary medicine, energy healing, kinesiology, and wellness coaching while living and working in 6 different countries around the world. Her guiding has encompassed a holistic and "inside-out" approach which begins with a multi-dimensional assessment leading to a personal plan development and ultimately transforming your life by incorporating the plan into your life.

After many years in different aspects of health, she is now bringing her passion into a reality through Paar: where latest scientific research, as well as the wisdom of the ancients, are used to meet the needs of your own body, mind, and soul and to manifest your greatest potential.


She believes our health, vitality, and longevity are the most worthwhile investments for ourselves and our families. Ayse invites you to achieve your personal optimal level of lifelong joyful wellness.



Ozge Pektas Karagozlu
Strategy & Marketing Manager

Ozge is an experienced and dynamic business and marketing professional who specialised in brand building, strategic  and digital marketing. Having worked with high growth business across different industries for 9 years, she has gained valuable strategical business and digital marketing experience from global MNCs to start-ups. 

She has been with PAAR since its establishment, supporting the CEO and other team members to create the best product for its clients and grow the business by building the PAAR brand, developing personalised assets to provide the best customer service and reach new clients. 


She is a perfectionist, striving to achieve the best for PAAR and its clients in all her relentless efforts in strategy, business development and marketing. 


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