Ayse Kocak
Founder & CEO

Ayse is a global executive leader in the healthcare industry. She and her team are passionate about delivering personalised anti-aging and longevity programs by awakening our body's innate ability to regenerate, rejuvenate and heal itself.

Ayse created PAAR to work with individuals who are in search of implementing lasting changes to improve their health, energy and vitality while transcending the set limits of longevity.

For the past 25 years, she has taken roles as a senior executive in the pharmaceutical, biotech and medical aesthetics industries and led product developments and launches that help to change millions of lives. She started her professional life in Pfizer and undertook leadership roles in healthcare, biotech, and wellness. While living in Mexico, she was named one of Mexico's most powerful Women in 2012 by CNN.


She has trained herself in complementary medicine, energy healing, kinesiology, and wellness coaching while living and working in 6 different countries around the world. Her guiding has encompassed a holistic and "inside-out" approach which begins with a multi-dimensional assessment leading to a personal plan development and ultimately transforming your life by incorporating the plan into your life.

After many years in different aspects of health, she is now bringing her passion into a reality through Paar: where latest scientific research, as well as the wisdom of the ancients, are used to meet the needs of your own body, mind, and soul and to manifest your greatest potential.


She believes our health, vitality, and longevity are the most worthwhile investments for ourselves and our families. Ayse invites you to achieve your personal optimal level of lifelong joyful wellness.


Ezgi Kacar
Medical Advisor

A former GP and curious scientist. Ezgi, in addition to her medical degree, has a diploma in Cognitive Behavioural Hypnotherapy, as well as graduated from the Institute of Integrative Nutrition.

Through her research for different routes to treating patients, Ezgi has become a Reiki, Bioenergy and Access Bars practitioner. As a holistic health coach with a medical background, she knows every bio-individual has a unique path to health.


Ezgi has been supporting her clients to assess their specific needs and structure bespoke healthy lifestyles.

Veronika Pongracz
Sales & Marketing Manager

Veronika is a dynamic business and marketing professional, with 10 years of experience in the wellness and hospitality industry, who specialised in developing and leading meaningful, holistic wellness programs for businesses that focus on physical, mental and emotional health and wellbeing.

Veronika is the newest addition to PAAR, supporting the CEO and other team members to create the best product for its clients and grow the business by building the PAAR brand, developing personalised assets to provide the best customer service and reach new clients.

In addition, Veronika coaches individuals, empowering them to make positive and sustainable health & lifestyle changes through daily practices and building healthier habits.


As a certified yoga, meditation and mindfulness teacher she offers a range of classes and workshops to individuals and groups of all ages and abilities.


Through meditation, mindfulness, breath work and sound therapy Veronika facilitates effective therapy sessions to relieve stress, reduce muscle tension, promote better sleep, build resiliency, and develop powers of concentration and clarity of mind.


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